FABRICA AT THE MILAN TRIENNALE WITH THE PROJECTS “EXQUISITE CLOCK” AND “ON TIME”

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FABRICA AT THE MILAN TRIENNALE WITH THE PROJECTS “EXQUISITE CLOCK” AND “ON TIME”

The interactive art installation “Exquisite Clock” and the wall clock “On-time” have been selected for the prestigious exhibition “O’Clock.Time design, design time”, October 11^th 2011 - January 8^th 2012.

Fabrica, September 2011. Fabrica has been invited by the Milan Triennale Design Museum to take part in the show “O’Clock.Time design, design time”, which will open on October 11^th 2011.The exhibition, curated by Silvana Annicchiarico and Jan van Rossem and with a special design project by Patricia Urquiola, aims to investigate the relationships between time and design through a selection of installations, design objects and works of art. Though taking different approaches – witty, poetic, meditative – the works are all reflections on the passage of time.The two Fabrica works selected for the exhibition are the interactive installation “Exquisite Clock” and the wall clock “On-time”.

Exquisite Clock is a clock/installation that uses numbers taken from daily life – seen, photographed and uploaded by people from all over the world.The project blends time, play and aesthetics with creativity and exchange.Users are invited to collect, select and upload images of numbers or anything that looks like a number (objects, surfaces, different types of vegetables, landscapes, etc.).Exquisite Clock is built around an online database that was designed to react in real time, immediately displaying the numbers at the very same moment they are uploaded from all over the world, into the website www.exquisiteclock.org, the iPhone app, and a series of interconnected installations.The Triennale Exquisite Clock is a hanging sculpture of 6 deconstructed computers, screens and cables which visitors are invited to contribute to and interact with. Exquisite Clock is a research project developed at Fabrica by the Brazilian grantholder Joao Wilbert.

On-time is an amusing and ironic wall clock whose minute hand is designed to fool those who are habitually late. The straight hand suddenly swings forward so the clock always runs three minutes fast – a sure way of always arriving on time. The clock was designed by Fabrica grant-holder Tak Cheung and made and distributed by Diamantini & Domeniconi.

Both works have had international visibility. The prestigious Milan Triennale is just one of the stages of the journey Exquisite Clock is making, as it is displayed in a series of exhibitions and events. The journey began with Decode:Digital Design Sensations at the Victoria & Albert Museum in London, which opened in December 2009. The itinerant tour continued at the CAFA Art Museum in Beijing (October-November 2010) and at the Garage Centre for Contemporary Culture in Moscow (February-April 2011).On-time was presented, among others, at the Milan International Furniture Show and at 100% design London, the leading design event in the United Kingdom.

Fabrica is Benetton’s communication research centre, founded in 1994 with the objective of blending culture and industry.Fabrica offers internships to young artists/designers; they receive an annual scholarship, the opportunity to train, and a wealth of resources and relationships with which, under the guidance of experts, they can develop cultural and social communication projects in the fields of design, visual communication, photography, interaction, video, music and publishing.

www.exquisiteclock.org

www.fabrica.it

O’Clock

Time design, design time

11 October 2011 – 8 January 2012

Triennale di Milano

Opening hours

Tuesdays-Sundays 10.30-20.30

Thursdays-Fridays 10.30-23.00

Triennale Design Museum

viale Alemagna 6

www.triennaledesignmuseum.org