Fabrica has been invited to Transmediale, a major festival taking place in Berlin and focusing on how new technologies and global network practices can influence culture and politics in today's world. On 4th February Andy Cameron, Fabrica's Executive Director, will moderate the conference “Creativity as an Economic Resource”, exploring the relationship between art and capital. He will illustrate the vision of Fabrica, the creative laboratory of Benetton Group, founded in 1994 with the aim of combining culture and industry and offering young people from around the world an opportunity for creative growth and multicultural interchange. On 5th February Cameron will participate in the "Futurity Long  Conversation", an encounter among 21 leading experts from the fields of art, industry and science such as Bruce Sterling and Conrad Wolfram, to discuss and explore the abstract and qualitative elements defining what we conceive of the future today. Cameron will illustrate the project "Future of Retail", born in partnership with Telecom Italia Future Centre, Ars Electronica FutureLab (Linz) and the London College of Fashion. The project's aim is to improve customer experience in clothing stores, investigating the new approaches and opportunities offered by yet unexplored digital, interactive and network technology.