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SEA HORSES BROADCAST ON SBS ONE AUSTRALIA
Jul 30, 2012

"Sea Horses" is broadcast on SBS ONE'S Television, Australia, on June 30, 2012 at 5.30pm, local time.

Dominique and Bernard ride horses out to sea, trawling for shrimps off the coast of Oostuinkerke, Belgium. Only a handful of these fishermen remain from a tradition that has survived for over 500 years. 
 
“Sea Horses” belongs to the “Unique Trades” collection, a set of short films about the fascination of trades on the fringe of existence, realized by the young director, Alex Healey, during his scholarship in Fabrica, Benetton’s media and communication research center.

Fabrica presents 'Doping Thrower', an art installation by Erik Ravelo to promote the culture of sport ethics.
Jul 27, 2012

Today July 27th, at the Dray Walk Gallery (the Old Truman Brewery) in the heart of London, Fabrica presents Doping Thrower, an art installation devised and executed by the Cuban artist Erik Ravelo. The sculpture was inspired by the Discobolus (the discus thrower), the famous statue by Myron, from around 445 B.C., which is a symbol of the passion for the Olympic Games and of the cult of human physical perfection. The Doping Thrower is completely smothered in hundreds of multicolour capsules, phials and tablets and even a drip feed. It invites us to reflect on the habit of using and abusing drug-based substances and treatments to improve an athlete’s performance by artificial means. It should also be seen as a criticism of the anti-doping system which often, in the name of economic power, does fully not safeguard the health of athletes. This deviation from the concept of fair play is unsportsmanlike and dangerously widespread amongst young amateur or occasional athletes who take seriously health-threatening drugs despite having a perfectly healthy body. The installation can be seen until 6 August.

With Doping Thrower, Fabrica continues its longstanding commitment to socially active creativity based on the conviction that communication, in all its applications, must be a tool for conscious social change. Over the years Fabrica has developed numerous social awareness projects in association with major non-profit organisations, including the U.N., Reporters Sans Frontières, the World Health Organisation (WHO), not forgetting its work through COLORS magazine. Most recently, Fabrica has produced a global anti-smoking campaign for WHO, launched on 31 May for World No Tobacco Day 2012, and the Turn Your World Around communication project dealing with sustainability, which was produced for the United Nations and presented in occasion of Rio+20, the World Conference on Sustainable Development recently held in Rio de Janeiro. On 10 July 2012 Teachers Without Borders (TWB), a non-profit organisation working in international education and teacher professional development, presented its new logo devised by the young designers at Fabrica.

Doping Thrower
27 July – 6 August
11am – 7pm
Dray Walk Gallery
91 Brick Lane
Old Truman Brewery
London E1 6QL

More information:
Angela Quintavalle
 
ph: +39  0422  516209
e-mail: angie@fabrica.it


FABRICA PRESENTS DERAGLIAMENTI AT SAN GIO' VERONA VIDEO FESTIVAL
Jul 27, 2012

The documentary produced by Fabrica was chosen as the closing film of the festival
 
Treviso, July 2012. Fabrica, Benetton Group’s media and communication research centre, announces the participation of its recent production, Deragliamenti, in the official selection at the 18th edition of San Giò Verona Video Festival, an international festival of short and medium length films from around the world, founded and directed by film critic and journalist Ugo Brusaporco, scheduled in Verona from 23 to 27 July 2012.
 
Deragliamenti tells of Milo Manara’s experience and joint work with Federico Fellini to transform the screenplay of the film Il Viaggio di Mastorna detto Fernet into a comic strip.
 
Originally written by Federico Fellini, Il Viaggio di Mastorna detto Fernet has been defined as “the most famous film never made”. Fellini’s decision to abandon the project just before the start of filming is shrouded in mystery. The most likely explanation is that the film in some way brought him face to face with his own death. It tells in fact of the wandering journey of a cellist in the afterlife and the project was described by Fellini himself as “the story of a man who is dead without knowing it”.
 
At the age of seventy-two Fellini started work with a longstanding friend, one of the world’s best known illustrators, Milo Manara, on a project entitled Il Viaggio, to transform the screenplay of Il Viaggio di Mastorna detto Fernet into a comic strip and in this way exorcise the lack of closure of the film. Ironically Il Viaggio was Fellini’s last work before his death in 1993.
Deragliamenti is produced entirely by Fabrica and directed by Chelsea McMullan, a young Canadian resident in the video area who has already produced experimental videos and documentaries.
The short documentary was nominated for a Genie Award (the Canadian Oscars) for Best Short Documentary. It competed at prestigious international film festivals, such as Toronto, Vancouver, Santa Barbara, It’s All True (Brazil) and London. It had its Italian premiere at Arcipelago-International Festival of Short Films and New Images in Rome, while its trailer featured at the first anthological exhibition on Milo Manara, set up at the Complesso Museale Santa Maria della Scala, in Siena, Italy.
 
SHOWING:
Friday July 27, 2012 at 9.00pm
Cortile del Vecchio Tribunale, Verona
Free entrance
www.sangiofestival.it
 
 
 
 
For further details please contact:
Loredana Rigato
Fabrica Press Office
+39-0422-516340

FABRICA PRESENTS NOT TO BE AT LAGO FILM FEST
Jul 22, 2012

FABRICA IN OFFICIAL COMPETITION AT THE LAGO FILM FEST WITH THE SHORT DOCUMENTARY NOT TO BE

Presented in international premiere

 

Treviso, July 13th, 2012. Fabrica, Benetton Group Media and Communication Research Centre, announces the participation of its recent production, Not to Be, in the official selection at the eight edition of Lago Film Fest, International Festival of Short Films, Documentaries and Screenplays and testing ground for art in its many facets, that is taking place in the historical village of Revine Lago, in Treviso area, from July 20th to 28th, 2012.

 

Not to Be is a short documentary investigating the concept of life, death and personal identity. Through the interpretation of a scene from Shakespeare’s Hamlet a group of very young would-be actors are faced with the theme of death.

How these young boys interpret Hamlet’s material? Have they thought about topics surrounding death? Grief? Suicide? All feelings Hamlet is struggling to come to terms with in the play. Have they experienced grief on a personal level? How does this then affect their performance? As declared by Chelsea McMullan: ″I (from a position off camera) attempted to initiate a dialogue and re-direct their performances. These conversations, the presence of a camera, and unstagged interactions with “the director”, inevitably brings honesty to the performance and change the pre-conceptions of such a notorious work“.

The documentary has been entirely produced by Fabrica e directed by Chelsea McMullan, a young Canadian resident of the Video area of Fabrica, author of several documentaries and experimental videos. Among them, Deragliamenti, produced by Fabrica, a short meditative documentary that tells of Milo Manara’s experience and joint work with Federico Fellini to transform the screenplay of the film Il Viaggio di Mastorna detto Fernet into a comic strip.

Deragliamenti participated in competition at several international film festivals and was nominated for a Genie Awards (the Canadian Oscars) for Best Short Doc.

NOT TO BE trailer: http://www.fabrica.it/project/not-be

 

SCREENINGS:

Sunday July 22nd, at 9.00pm - Lido

Monday, July 23rd at 4.00pm - Salone della comunità

Tuesday, July 24th at 10.30pm - Cortile Carlettin

www.lagofest.org


FABRICA PRESENTS 'STILL LIGHTS' AT &FOAM, AMSTERDAM
Jul 13, 2012

From the 19th of July to the 21st of October 2012, as part of the Dutch Design Week, Fabrica, the communication research center of the Benetton Group, will be at &Foam in Amsterdam with Still Lights, a collection of 7 pieces drawing inspiration from the fundamental principles of photography. The exhibition is sponsored by United Colors of Benetton and Foam.

Each project, which can be a piece of furniture, an object or an installation, is composed of three elements: a frame, a subject and a light source. Delving into the technical world of photography, these projects touch on filtering, reflection, balance and projection to create a series of surrealistic pieces that situate themselves somewhere between a still life image and an object. Each member of the international team of young designers hosted at Fabrica will cast light on the subject, composing an image referencing personal and local culture.

Among the projects, Light Drawer, a commode with a light structure embedded within the drawer: the behavior of the light mimics the movement of the drawer, sliding and illuminating the illustrated paper within; Ongoing Table, a central table that generates its interactive table-top pattern depending on the actions and environment that surround the piece, creating a dialogue between content and context; On Display, a wooden cabinet with laser cut metal doors. Camouflaged in an optical illusion behind the doors, there is a collection of 12 plates that, when the cabinet is closed, create a mysteriously sober still life scene. When the doors open, a new perspective is revealed.

FOAM, photography museum Amsterdam is located on the Keizersgracht in Amsterdam. A varied programme of exhibitions including world-famous photographers as well as young or undiscovered talent is scheduled. Large-scale exhibitions alternate with small, quickly changing shows. &Foam, the concept store and gallery of Foam, is located at the Vijzelstraat 78 and offers a wide selection of extraordinary new and vintage photo books, limited edition prints, magazines, posters, cards and gifts. Each quarter year, &Foam engages in unexpected new collaborations with unique partners working on the interface between photography and other artistic mediums.

Still Lights
19 July – 21  October 2012
&Foam
Vijzelstraat 78
1017 HL Amsterdam
www.foam.org/andfoam
T +31 (0)20 7600489


 
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