News about Fabrica the Benetton group communications research center

XARENE ESCANDAR'S LECTURE AT FABRICA

Oct 19, 2012

Xarene Escandar, a Media Artist from US, held a lecture titled “Moment – Event”. The lecture took place at Fabrica on Friday 19 October 2012.

Xarene Eskandar is a researcher, designer and media artist with a diverse background ranging from fashion and automotive design to architecture and live visuals. She holds a Bachelor of Science degree in Design from University of Cincinnati, Department of Design, Architecture, Art and Planning, and an MFA from Design Media Arts, UCLA. Currently she is working towards a Doctorate in Media Arts and Technology at UC Santa Barbara, and teaches at UCLA and Otis College of Art and Design.

Drawing upon cultural anthropology, her research is focused on the evolution of the symbiotic relationship of technology and the human with the aim of creating crossover points into dimensions and ecologies referred to as ‘utopia’, whether technological, architectural or social. Her latest work looks at the merger of architecture with the human, and lies within a greater body of work: testing the limits of perception.

DERAGLIAMENTI COMPETES AT THE FESTIVAL DU NOUVEAU CINEMA IN MONTREAL

Oct 18, 2012

Fabrica announces the participation of its recent production, Deragliamenti, in the official selection at the 41^st edition of the Festival du nouveau cinema, one of the major venues of independent cinema worldwide, scheduled in Montréal from October 10^th to 21^st 2012.

Deragliamenti tells of Milo Manara’s experience and joint work with Federico Fellini to transform the screenplay of the film Il Viaggio di Mastorna detto Fernet into a comic strip.

Originally written by Federico Fellini, Il Viaggio di Mastorna detto Fernet has been defined as “the most famous film never made”. Fellini’s decision to abandon the project just before the start of filming is shrouded in mystery. The most likely explanation is that the film in some way brought him face to face with his own death. It tells in fact of the wandering journey of a cellist in the afterlife and the project was described by Fellini himself as “the story of a man who is dead without knowing it”.

At the age of seventy-two Fellini started work with a longstanding friend, one of the world’s best known illustrators, Milo Manara, on a project entitled Il Viaggio, to transform the screenplay of Il Viaggio di Mastorna detto Fernet into a comic strip and in this way exorcise the lack of closure of the film. Ironically Il Viaggio was Fellini’s last work before his death in 1993.

Deragliamenti is produced entirely by Fabrica and directed by Chelsea McMullan, a young Canadian resident in the video area who has already produced experimental videos and documentaries.

The short documentary was nominated for a Genie Award (the Canadian Oscars) for Best Short Documentary. It competed at prestigious international film festivals, such as Toronto, Vancouver, Santa Barbara, It’s All True (Brazil) and London. It had its Italian premiere at Arcipelago-International Festival of Short Films and New Images in Rome, while its trailer featured at the first anthological exhibition on Milo Manara, set up at the Complesso Museale Santa Maria della Scala, in Siena, Italy.

Watch the trailer: http://www.fabrica.it/deragliamenti

SHOWING:

Saturday October 20, 2012 at 1.30pm

Séance 245

3536 Boul. Saint-Laurent – Montréal

http://www.nouveaucinema.ca/2012/fiches/courts-metrages/7667_4872/

FABRICA AT PARALLEL FORMATS

Oct 17, 2012

Fabrica has been invited to participate in “Parallel Formats”, a photography festival in Prague celebrating the 10th Anniversary of FOTOGRAF, a magazine dedicated to photography and visual culture. On October 20th at the French Institute Enrico Bossan, director of Fabrica’s Photography Department and of COLORS magazine, will hold the lecture “You can’t shoot what you don’t know”.
http://fotografestival.cz/en/

FABRICA CELEBRATES WORLD FOOD DAY

Oct 11, 2012

On 16 October, the UN celebrates World Food Day around the globe. Fabrica, Benetton Group's communication research centre, continues its path of social communication campaigns, producing a video on how we consume and waste food, with the support of UNRIC (United Nations Regional Information Centre), the European office of the United Nations. The video has been selected to be shown on 21 October on the Grand-Place in Brussels during the celebrations for the UN’s anniversary.

FABRICA FOR TEACHERS WITHOUT BORDERS ON WORLD TEACHERS' DAY

Oct 05, 2012

Fabrica continues along its path of social communication campaigns conceiving the new logo and the global print and video campaign for Teachers Without Borders (TWB), the leading non-profit organization involved in the field of international support and networking for education and teacher professional development.

The TWB logo is drawn on four separate blackboards held by four teachers of different nationalities. This is the key image of a campaign devised by a group of young creative talents at Fabrica. Teachers are encouraged to connect to each other because it is the only way they can exchange information and experiences to ensure quality education on all levels and have access to the resources needed in order to bring about a local change on a global scale.

The communication project is composed of a poster and a brand video. It is presented today 5 October 2012, on the occasion of the U.N.’s official World Teachers’ Day. The project is launched through the Teachers Without Borders, Benetton Group and Fabrica official websites and on the Live Windows of Benetton’s flagship stores in London, Paris, Moscow, Munich, Barcelona, New Delhi and Tientsin (People’s Republic of China), Milan and Bologna.