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UNWHO GLOBAL CAMPAIGN FOR THE WORLD NO TOBACCO DAY
May 31, 2012

On behalf of the World Health Organization
FABRICA CONCEIVES A GLOBAL CAMPAIGN AGAINST TOBACCO
The project will be launched tomorrow, for World No Tobacco Day
 
May 30th 2012. Fabrica, Benetton Group’s creative laboratory, continues its series of social communication campaigns with a tobacco-awareness poster realized for the World Health Organization, that will be officially launched tomorrow, May 31st for World No Tobacco Day.
 
The official theme for World No Tobacco Day 2012 is  "Tobacco Industry Interference" and aims to educate policy-makers and the general public about the tobacco industry’s increasingly aggressive attempts to undermine tobacco control efforts and to take practical steps to frame these mechanisms. Such attempts must be exposed and resisted because of the serious danger they pose to public health.
 
Fabrica has conceived one poster, created by Michela Povoleri, a young grant-holder of the Visual Communication area of Fabrica, and has been developed in six languages (English, Arabic, Chinese, French, Russian and Spanish).
 
The campaign will be distributed worldwide and can be downloaded from WHO official web site:
 
Fabrica is Benetton’s communication research centre, founded in 1994 with the objective of blending culture and industry. Fabrica offers internships to young artists/designers; they receive an annual scholarship, the opportunity to train, and a wealth of resources and relationships with which, under the guidance of experts, they can develop cultural and social communication projects in the fields of design, visual communication, photography, interaction, video, music and publishing.

CIAO ANDY
May 29, 2012

FABRICA pays tribute to Andy Cameron, inspirational mentor and teacher, deep thinker and lovely friend.
Thank you for the eight wonderful years you shared with us.
We will fondly remember you.


DERAGLIAMENTI IN OFFICIAL COMPETITION AT LIDF - LONDON INTERNATIONAL DOCUMENTARY FESTIVAL
May 24, 2012

EUROPEAN PREMIERE FOR DERAGLIAMENTI AT THE LONDON INTERNATIONAL DOCUMENTARY FESTIVAL
Fabrica in official competition with its recent documentary about the artistic partnership of Milo Manara and Federico Fellini
 
Treviso, May 2012. Fabrica, the creative lab of the Benetton Group, announces the participation of its recent production, Deragliamenti, in the official selection at the London International Documentary Festival (LIDF), UK's largest independent documentary festival, that will run at venues across London from 24 May to 2 June, 2012.
 
Deragliamenti tells of Milo Manara’s experience and joint work with Federico Fellini to transform the screenplay of the film Il Viaggio di Mastorna detto Fernet into a comic strip.
 
Originally written by Federico Fellini, Il Viaggio di Mastorna detto Fernet has been defined as “the most famous film never made”. Fellini’s decision to abandon the project just before the start of filming is shrouded in mystery. The most likely explanation is that the film in some way brought him face to face with his own death. It tells in fact of the wandering journey of a cellist in the afterlife and the project was described by Fellini himself as “the story of a man who is dead without knowing it”.
 
At the age of seventy-two Fellini started work with a longstanding friend, one of the world’s best known illustrators, Milo Manara, on a project entitled Il Viaggio, to transform the screenplay of Il Viaggio di Mastorna detto Fernet into a comic strip and in this way exorcise the lack of closure of the film. Ironically Il Viaggio was Fellini’s last work before his death in 1993.
Deragliamenti is produced entirely by Fabrica and directed by Chelsea McMullan, a young Canadian resident in the video area who has already produced experimental videos and documentaries.
The short documentary was nominated for a Genie Award (the Canadian Oscars) for Best Short Documentary. It participated in official selection at the latest edition of Toronto, Vancouver, Santa Barbara and It’s All True International Film Festivals while its trailer featured at the first anthological exhibition on Milo Manara, set up at the Complesso Museale Santa Maria della Scala, in Siena, Italy.
SHOWING:
Friday, June 1st, 2012 at 7.30pm
 
The Horse Hospital
Colonnade, Bloomsbury
London WC1N 1JD (UK)
www.lidf.co.uk
 
For further details please contact:
Loredana Rigato
Fabrica Press Office
+39-0422-516340

SEARCHING FOR CASSIOPEIA AT THE CLERKENWELL DESIGN WEEK
May 16, 2012

After the presence at MOST during the “Salone del Mobile” of Milan, from the 22nd to the 24th of May, Searching for Cassiopeia, a limited edition collection of 12 concept chairs designed by Fabrica for the Italian Chair District, will be showcased at the Clerkenwell Design Week in London, a three-day festival celebrating design's creative richness, social relevance and technological advancements through an exciting programme of workshops, presentations, product launches and debates.

From 21st to 24th May: Crypt of the Museum of the Order of St John
St John's Lane, Clerkenwell, London, EC1M4DA

From 25th May till the end of June: W Hotel
10 Wardour Street, Leicester Square, London, W1D 6QF

Searching for Cassiopeia is an exploration of this constellation often known as Cassiopeia’s Chair. To those who have always thought that sitting is a banal and ultimately repetitive gesture, the project - which was recently presented at MOST, an epicenter for the freshest ideas in communication, food, culture, design and the digital industrial revolution instigated by Tom Dixon for Milan Design Week 2012 - shows that a throne is very different from a step, a chaise longue very different from a bench, a stool entirely the opposite of a small armchair. It shows that to relax after a day’s hard work you need the right backrest, and that there is nothing better than falling into soft padded mat with your loved one.

In the fall 2011, a group of young designers from Fabrica, Benetton’s communications research centre, visited some of the companies that make up the Italian Chair District, a centre for manufacturing excellence located in the hearth of Italian Region Friuli Venezia Giulia, where the value of tradition and experience, the importance of design and the attention paid to environmental issues merge together and are passed down from generation to generation.

From this encounter and from the comprehension of the expertise of the Italian Chair District, twelve designs were born, each piece an original and masterly interpretation of the act of sitting. The challenge set to the creative mind of Fabrica was clear: to create a sitting collection that highlighted the manufacturing skills and capacities of the Italian Chair District, giving prominence to the different manufacturing techniques available, extolling the industry’s distinctive features, giving importance to the various production phases while showing the world the range of materials the District is capable of melding and transforming. Bending, assembling, turning, painting and upholstering are just some of the techniques used in this collection.

Searching for Cassiopeia
CDW 2012 - Crypt of the Museum of the Order of St John
22nd - 24th May
10am - 9pm

W Hotel
25th May - end of June


HONEST WORKSHOP AT FABRICA
May 14, 2012

Cary Murnion, co-principal with Jonathan Milott of Honest, a New York based video and interactive media studio, will hold a three-day workshop at Fabrica, from May 14th to 16th, 2012. Participation is free and open to a maximum of 10 external participants, selected by review of CV and portfolio that must be emailed to both omar.vulpinari@fabrica.it and ries.straver@fabrica.it. Lunch and facilities included.

Workshop brief: Using Humor to Trascend Social Restrictions and Create Dialog: Creating a Common Language with Laughs

Visuals that cross barriers and inspire someone to laugh can be very powerful. Having someone laugh while making that person THINK can be even more powerful and create  something magical. Cary Murnion will be talking about how laughter inspired to start Honest, how it carries through in their own work a full 12 years later, and dissecting some of the work that most ispires them. He will figure out what are the elements that make these projects successful. He will also present some spectacular failures that ended up creating laughter without even trying. Together we'll laugh, we'll cry, we'll learn. Honest.

Honest Biography
HONEST is an award-winning studio dedicated to creating unconventional content in all forms. Based in Soho, New York, and with a decade of experience crafting compelling visual, narrative, and interactive media, is positioned at the forefront of the new archetype in advertising and brand identity - ready to distill a client's message into its most intriguing and dynamic aspects and deliver them over the web, over the air, and straight into millions of unsuspecting brainpans.
HONEST has collaborated with top agencies including Goodby, Silverstein & Partners, BBDO, Crispin Porter + Bogusky, Publicis, Leo Burnett, Wunderman, Mullen, and JWT, to name a few.
HONEST's work has been recognized with multiple projects short listed at Cannes, Webby Awards, FWA, being featured in Saatchi & Saatchi New Directors and Shots New Directors Showcase, Vimeo Staff Picks, CA Web Picks and winning an ADC Young Gun Award. The work of HONEST has been featured in design books such as Infiltrate, IdN Flips 8 Moview, Canceled Flight, and in numerous magazines (online and print) including, Creativity, Shots, Communication Arts, Print, STEP, and other magazines.  Further information on: http://stayhonest.com.

 
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