XXII ADI COMPASSO D’ORO AWARD: HONORABLE MENTION FOR FABRICA
Jul 13, 2011
The design of the exhibition “Opening Soon…”, conceived and developed by Fabrica for Benetton Group, was awarded the Honorable Mention within the XXII Edition of ADI Compasso d’Oro Award. The ceremony took place on 12th July 2011 in Rome and the Award was accepted by Alfio Pozzoni, Project Leader of “Opening Soon…”.
“Opening Soon…” was held at the Triennale in Milan in 2009. It was organized by Benetton in partnership with POLI.design, the Consortium of the Politecnico di Milano, and curated by architects Andrea Branzi and Luisa Collina, both lecturers at the Design Faculty of the same Politecnico. The visual identity was curated by Alfio Pozzoni and Gabriele Riva from Fabrica. The exhibition showed the present and future evolution of the retail space and was testimony to the constant relationship Benetton has with the most innovative trends in retail design. It presented 10 cutting-edge store designs commissioned to renowned architecture studios, together with the results of the international contest Colorsdesigner, which collected more than 700 submissions by young designers from all over the world.
For more information:
Fabrica Press Office Tel. +39 0422 51 6349
http://www.benettongroup.com/openingsoon/index.html